Dealership Reopening

Email Marketing

 
Email displayed on Desktop, Laptop, and Phone screens

Overview

Like many other businesses, the COVID‑19 pandemic forced Lev Kia of Framingham to temporarily close its doors to the public in an effort to slow the spread. As a result, the Sales and Service Departments were severely impacted causing the dealership to seek alternative methods of operation in order to safely accommodate customers. Upon the dealerships' reopening, I designed and hand‑coded this email to help Lev Kia generate new sales and service leads.

My Role: Digital Designer, Email Developer

Skills Practiced: Collaboration, Sketching, Graphic Design, Typography, Coding, Product Testing

Tools: Pencil & Graph Paper, Adobe Photoshop, Adobe Dreamweaver, Litmus

Dynamic Beacon / May 2020


Branding

Light Gray

HEX: #E3E3E3

RGB: 227, 227, 227

Dark Gray

HEX: #1A1A1A

RGB: 26, 26, 26

Black

HEX: #000000

RGB: 0, 0, 0

White

HEX: #FFFFFF

RGB: 255, 255, 255

Red

HEX: #C4172C

RGB: 196, 23, 44

Kia OEM Font
Full Desktop layout Dealership Reopen Email

Performance

1,698

List Size

16%

Open Rate

3.76%

Click-Through

17.39%

Bounce Rate

7:02 mins

Avg. Session Duration

Dealership Reopening Email mobile screens

Creative Process

sketches out email layout idea

Layout Design Sketch

Screenshot of email being coded in Adobe Dreamweaver

Hand‑coding and Developing

Screenshot of email browser tested in Litmus

Email Browser Testing in Litmus